“Google Search Console has the obvious benefit of being free to use whilst most rank trackers have an associated cost. However, if you’re really uncertain, a cost-benefit analysis is a smart approach. “I don't know a single SEO who would recommend using only Google Search Console.”
Pablo Lopez, Head of Search at topflight Agency. “Diversifying is key to deliver optimal results.” Cary Haun, Technical SEO Specialist at Twelve Three Media. “Overreliance on any one tool is foolish, especially if the goal is to get the most comprehensive view of the data as possible.” So, if you’re looking for more data, and more reliable data, using a rank tracker in conjunction with Google Search Console-and even with other SEO tools-is the way to go. “Adding rank tracking tools to Search Console provides a more comprehensive, refined experience and deeper insights.”Īdditionally, a wider variety of data sources can help make up for dips in the accuracy of one source. Take it from Francesca Nicasio, Content Marketer at Payment Depot: And basically, as long as you understand how to use them, more options, more data, and more granularity is better than less. Rank tracking tools have options that Search Console is just not built to support. “Although Search Console is a great tool, it's not a replacement for a rank checking tool.” “Search Console doesn't use all data and clicks, so a rank tracker is useful to fill in gaps.” Isaac Bullen, Asia Pacific Director at 3WhiteHats. “I don’t think you get the complete picture from Search Console.” So should you use a rank tracker? Based on their responses, the answer is yes most of them agree that a rank tracker is an important tool to have. I asked 60+ SEOs whether they think using a rank tracker tool in addition is better for their SEO purposes or Search Console is good enough. On the other hand, like most free tools, it’s limited. Google Search Console is free, and it’s useful it would be a waste of good information not to use it. 
Is Google Search Console good enough? Or is a keyword tracking tool a necessary part of a solid SEO toolkit? The Short Answer Do you really need a keyword rank tracker?
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